EKSYA : Jurnal Ilmiah Ekonomi Syariah

ANALISIS PENGARUH TRAIT KEPRIBADIAN DAN SOCIAL INFLUENCE TERHADAP SIKAP PEMBELIAN IMPLUSIF (Studi Kasus pada Mahasiswa Institut Agama Islam Hasanuddin Pare Kediri)

2024-07-31T16:04:19+00:00

Every living creature that God created certainly has different characteristics, including humans, who have character and behavior that reflect an image of life that is not the same as one another. Every individual definitely needs interaction with other individuals to influence each other in making choices. This research aims to find out how personality traits and social influence influence impulsive buying attitudes carried out on the Hasanuddin Pare Islamic Institute campus. This research is a type of quantitative research. The object of research in this thesis is student respondents aged 19-21 years who filled out the questionnaire as many as 23 people or 41%, at the age of 22-24 years as many as 22 people or 44%, and at the age >25 as many as 10 people or 15% so that it can It is known that the total number of respondents who filled out the questionnaire form was 55 students. The results of quantitative research where the respondent's score on personality traits through 5 indicators, namely Openness, Extraversion, Agreeableness, Neuroticism and Conscientiousness, was 3.4900, which can be interpreted as indicating that the personality traits experienced by students are in the tolerable category. The results of the research are that many students and students still do not understand each other's personalities, and there are still many who cannot control themselves from doing things that are not necessary. It is very important for a student to be able to understand his own personality traits and understand the social influences on him, so that the student can control his personality in making purchasing decisions.

IMPLIKASI FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN

2024-07-31T16:04:19+00:00

This research aims to find out how consumer behavior factors can influence consumer purchasing decisions on a product. The background of this research is the increasingly complex factors that exist that can have a certain influence on consumers in deciding to make a purchase of a particular product. This type of research is qualitative research using the literature study method by reviewing several related sources. The results showed that not all factors have the same influence on consumer decisions in buying an item, where several factors have a separate influence on certain products.

RELASI PEMASARAN DAN KEPERCAYAAN KONSUMEN TERHADAP LOYALITAS KONSUMEN

2024-07-31T16:04:19+00:00

The background of this study aims to determine the relationship between consumer trust on satisfaction and customer loyalty. In this case, efforts to increase trust are very important and influential in terms of purchasing decisions. This type of research uses qualitative methods with several sources related to relationship marketing and consumer trust. The results of this study indicate that the relationship between trust and consumer loyalty will increase goods and services companies to obtain greater profitability.

ANALISIS PENELITIAN PERILAKU KONSUMEN

2024-07-31T16:04:19+00:00

This research aims to find out about consumer behavior in marketing, and the need for approaches to consumer behavior. Consumer behavior is the process that a business person goes through in finding a customer. Because the presence of a customer in a business can affect the growth and development of a business. Therefore, conducting a consumer behavior research analysis is very important in a company.

ISLAMIC BRAND PADA PRODUK WARDAH

2024-07-31T16:04:19+00:00

This research aims to explore the Islamic values attached to the wardah brand in the Sharia Economy in Indonesia. The theories used are branding and Islamic Branding. Islamic Branding is part of Islamic values in which it combines with the concept of branding through various theoretical approaches based on the principles of religiosity, sharia principles, halal products with Islamic attributes that will differentiate from general products that have been in the past. Brands are also often a tool to help consumers make decisions. In addition, the brand is able to attract consumer interest in using the product.

Pengaruh ROE, GWM, dan Beban Promosi terhadap Penerimaan Dana ZISWAF pada Perbankan Syariah dengan Firm Size sebagai Variabel Moderasi Periode Tahun 2015.Q1 – Tahun 2023.Q3

2024-07-31T16:04:20+00:00

This research aims to determine the influence of ROE, GWM and promotional expenses on the receipt of ZISWAF funds in Islamic banking with firm size, and the receipt of ziswaf funds on the influence of ROE, GWM and promotional expenses. The samples used in this research were companies in the financial sector or Sharia banks in Indonesia in 2018-2023. The sampling technique used was observation, with a total sample of 5 banks over 6 years. The data analysis technique used is the T test and coefficient of determination test with the Eviews 12 application. The results of the research show whether there is a significant negative or positive effect on the value of financial sector companies for the 2018-2023 period. Capital structure has a significant negative effect on the value of financial sector companies for the 2018-2023 period. Profitability is able to moderate the influence of institutional ownership on the value of financial sector companies for the 2018-2023 period. Profitability is able to moderate the influence of ROE, GWM and Promotional Expenses on the value of financial sector companies for the 2018-2023 period. In future research, it is hoped that other variables will be used as moderating variables, such as dividend policy and sample companies from other sectors so that the research results can also represent other financial business sectors.This research aims to determine the influence of ROE, GWM and promotional expenses on the receipt of ZISWAF funds in Islamic banking with firm size, and the receipt of ziswaf funds on the influence of ROE, GWM and promotional expenses. The samples used in this research were companies in the financial sector or Sharia banks in Indonesia in 2018-2023. The sampling technique used was observation, with a total sample of 5 banks over 6 years. The data analysis technique used is the T test and coefficient of determination test with the Eviews 12 application. The results of the research show whether there is a significant negative or positive effect on the value of financial sector companies for the 2018-2023 period. Capital structure has a significant negative effect on the value of financial sector companies for the 2018-2023 period. Profitability is able to moderate the influence of institutional ownership on the value of financial sector companies for the 2018-2023 period. Profitability is able to moderate the influence of ROE, GWM and Promotional Expenses on the value of financial sector companies for the 2018-2023 period. In future research, it is hoped that other variables will be used as moderating variables, such as dividend policy and sample companies from other sectors so that the research results can also represent other financial business sectors.This research aims to determine the influence of ROE, GWM and promotional expenses on the receipt of ZISWAF funds in Islamic banking with firm size, and the receipt of ziswaf funds on the influence of ROE, GWM and promotional expenses. The samples used in this research were companies in the financial sector or Sharia banks in Indonesia in 2018-2023. The sampling technique used was observation, with a total sample of 5 banks over 6 years. The data analysis technique used is the T test and coefficient of determination test with the Eviews 12 application. The results of the research show whether there is a significant negative or positive effect on the value of financial sector companies for the 2018-2023 period. Capital structure has a significant negative effect on the value of financial sector companies for the 2018-2023 period. Profitability is able to moderate the influence of institutional ownership on the value of financial sector companies for the 2018-2023 period. Profitability is able to moderate the influence of ROE, GWM and Promotional Expenses on the value of financial sector companies for the 2018-2023 period. In future research, it is hoped that other variables will be used as moderating variables, such as dividend policy and sample companies from other sectors so that the research results can also represent other financial business sectors.