ANALISIS PENELITIAN PERILAKU KONSUMEN

Hisam Asngari; Nadea Ananda Putri; Ni’matus Zahro

Hisam Asngari Institut Agama Islam Hasanuddin Pare
Nadea Ananda Putri Institut Agama Islam Hasanuddin Pare
Ni’matus Zahro Institut Agama Islam Hasanuddin Pare

Keywords: Research, Behavior Consumer, Marketing.

Abstract

This research aims to find out about consumer behavior in marketing, and the need for approaches to consumer behavior. Consumer behavior is the process that a business person goes through in finding a customer. Because the presence of a customer in a business can affect the growth and development of a business. Therefore, conducting a consumer behavior research analysis is very important in a company.

Downloads

Download data is not yet available.